The Graewolves Engagement Guide

Where you are decides what you need.

Most marketing agencies sell the same thing to everyone. That's why most engagements underperform. This is what we actually do, sequenced to the growth stage you're in right now.

The premise

A firm at $800K has a different problem than one at $3M. A firm moving upmarket has a different problem than one filling a pipeline. The work that compounds at your stage is rarely the work that compounded at the last one. Find your stage, see the outcomes your stage actually cares about, and we'll show you the bundles that produce them.

Step 01   ·   Self-diagnosis

Which growth stage
are you in?

Pick the stage where the problems feel most familiar. If you're between two, pick the earlier one — that's where the next 12 months of work should live.

Click a stage to explore
What this stage feels like
  • Leads are inconsistent. Some months strong; others quiet.
  • You're undercharging. People with half your expertise quote higher.
  • Your website still looks like the one you built when you started.
  • You have real results but no case studies to show them.
  • You're the bottleneck for every new deal.
What matters most right now
  • Fill and revive the pipeline.
  • Look like what you charge.
  • Build a baseline of proof so future marketing has something to stand on.
  • Build enough authority that you stop being the only lead source.
What this stage feels like
  • Sales still runs through you. Nothing closes without the founder.
  • Marketing is a collection of tactics, not a system. Nothing compounds.
  • Peers in your space are louder than you, and it's costing you referrals.
  • You've hired people, but you're still doing the work only you can do.
  • Close rate is fine on warm intros. It falls apart on cold inbound.
What matters most right now
  • Fill and revive the pipeline.
  • Convert more of what you already have.
  • Build the authority layer so the founder isn't the only salesperson.
  • Turn clients into your sales team.
  • Systematize marketing so it runs without you every day.
What this stage feels like
  • You're winning mid-market work but getting screened out at enterprise.
  • Your pricing is capped by how the market perceives your category.
  • Referrals happen, but they're incidental — not engineered.
  • Competitors with weaker delivery are winning bigger deals because they look bigger.
  • You need an enterprise-grade proof stack, but you haven't had time to build it.
What matters most right now
  • Move upmarket and raise prices.
  • Build the proof stack enterprise buyers need to approve you internally.
  • Turn clients into your sales team.
  • Build the referral engine instead of hoping referrals happen.
Step 02   ·   Pick your outcomes

Every engagement
moves one number.

Most marketing tries to be everything to everyone. That's why it moves nothing measurable. These are the five things we actually move — pick the one blocking the most revenue today. The bundles below show how we move it.

All prices shown in USD.

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Outcome 01

Look like what you charge.

BundlesPositioning & Proof Foundation. Often paired with Conversion & Close System.
Starts at$7,500
ProofExecutive Coaching Firm: full rebuild across 3 leadership LinkedIn profiles, new website, 5 segment-specific service pages, email marketing, premium lead magnets, and high-level ghostwriting 4x/week per profile with a weekly newsletter. Meetings booked consistently — and the ICP stays reminded of them every week, not by accident.
StagesGrowth 1Growth 2
The problem

Your prospect looks you up before the call. What they find doesn't match the fee you're about to quote — so they walk in skeptical, and half the call goes to re-earning credibility you should have already had. It's a proof-and-positioning problem, not a logo problem.

What changes
Your brand, website, and proof stack catch up to your actual work. Prospects arrive pre-sold. The conversation shifts from qualification to fit and scope — and your pricing stops feeling like something you need to defend.
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Outcome 02

Move upmarket and raise prices.

BundlesPositioning & Proof Foundation + Conversion & Close System. Content Engine amplifies.
Starts at$7,500 + $4,000
ProofB2B Coaching/Consulting Agency: you can't move upmarket with cold outreach alone — the brand, positioning, and proof stack have to catch up first. After the full rebrand and proof architecture build, one cold stranger moved through a $5K entry → $40K core project → $3.5K/month retainer ($50K+ lifecycle). Average retainer across the book then rose from $3.5K to $5.5K/month; client count grew from 40 to 60+ — because the brand had finally caught up to the price.
StagesGrowth 2Growth 3
The problem

You're delivering enterprise-grade work at mid-market prices because the market reads you as a mid-market firm. Every time you try to raise rates, you lose deals to competitors who look more expensive than they are.

What changes
Your positioning moves into a higher-fee category. Your proof stack backs it up. The same work pays 40–80% more because the prospects you attract are already calibrated to the new number — and your calendar fills with fewer, better-fit conversations.
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Outcome 03

Fill and revive the pipeline.

BundlesDemand & Nurture System. Authority & Content Engine for compounding reach.
Starts at$4,000 project  /  $2,500/mo retainer
ProofB2B Services: first cold email campaign ran 570 leads into $80K+ in qualified pipeline. Separate campaign: 600 prospects → 8 discovery calls → two $25K+ projects closed. Now running campaigns 365 days a year — the pipeline fills itself.
StagesGrowth 1Growth 2
The problem

Past leads sit in a CRM you haven't touched in a year. New inquiries trickle. Marketing feels like shouting into silence. You know there's demand — you just can't get it to come to you on purpose.

What changes
Dead leads come back. New leads arrive consistently from a system that runs without you in it every day. Cold outreach warms itself before the first human reply. Within 90 days, the pipeline fills with prospects who already know who you are.
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Outcome 04

Convert more of what you already have.

BundlesConversion & Close System. Positioning & Proof Foundation feeds it.
Starts at$4,000
ProofLead Generation Agency: built the full capture-and-nurture layer — premium lead magnets to catch new interest, automated email sequences to warm it, and revival campaigns for leads already sitting in the CRM. 15+ discovery calls booked in the first month. The audience was already there; the system just made it move.
StagesGrowth 2Growth 3
The problem

Your call calendar is fine. Your close rate isn't. Good-fit prospects ghost after discovery. Proposals sit unsigned for weeks. You end up sending the same follow-up three times, softening the ask each time, and losing deals you should have won.

What changes
Prospects show up pre-sold. Your pitch deck earns the meeting. Your proposal closes faster because the trust work happened before it was opened. Deals you used to lose in the silence between meetings start closing on schedule.
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Outcome 05

Turn clients into your sales team.

BundlesAuthority & Content Engine + Positioning & Proof + Demand & Nurture (for routing).
Starts at$2,500/mo retainer
ProofCareer Coaching Firm: 280,000+ impressions in 90 days, 712% increase in content reach, 80K+ impressions on a single post. Drove calls booked and inbound leads from institutional decision-makers who'd never previously engaged.
StagesGrowth 2Growth 3
The problem

Your best clients would refer you if they thought of you at the right moment — but they don't, because nothing in your system reminds them or gives them language for it. Referrals happen by accident, not by design.

What changes
Past and current clients become a repeatable referral source. Case studies, testimonials, and introductions come in without being asked for. Your marketing compounds because clients are actively moving you through their network — and growth gets cheaper, not more expensive, as you scale.
Results we've produced
What the work actually looks like.
Step 03   ·   How the work gets done

Four bundles.
Four phases of one engine.

Each one feeds the next. You can start anywhere — the right entry point depends on your stage — but the full system only compounds when the four phases work together. Click to expand.

Inside this bundle
  • Brand positioning — what you're known for, who you're for, and why you beat the obvious alternatives.
  • Offer structure and pricing — what you sell, how it's packaged, and what each tier actually includes.
  • Conversion-oriented website and landing pages.
  • Case studies from real client results, written and designed to share as PDFs, web pages, and one-pagers.
  • Client and buyer interviews so the positioning reflects how the market actually talks.
  • Testimonials, proof stack, and third-party validation assets.
  • Pitch deck and proposal upgrades (when bundled with Conversion & Close System).
Produces
The foundation that makes everything else work. Without this, the rest is marketing on sand.
Starts at
$7,500
Feeds
Authority & Content Engine, Conversion & Close System
Inside this bundle
  • Social media content marketing on LinkedIn, YouTube, Instagram, and Substack.
  • LinkedIn content strategy and weekly writing for founders and executives.
  • Leadership-account growth for the founder and key team members.
  • Personal branding assets — headshots, banners, bio and About-page copy, consistent visual identity.
  • Short-form video and podcast clip production when relevant.
  • Monthly content calendar and publishing cadence built to compound, not just fill feeds.
Produces
Consistent presence and recognition in your category. The "they're everywhere" effect without the burnout.
Starts at
$2,500/month retainer
Plugs into
Positioning & Proof Foundation
Feeds
Demand & Nurture System
Inside this bundle
  • Lead magnets — diagnostic scorecards, frameworks, guides — built to the quality of a paid consulting deliverable.
  • Email marketing and nurture sequences — welcome flows, sprint campaigns, long-form nurture tracks.
  • Cold outreach automation (LinkedIn, email, or both) with personalization that doesn't feel automated.
  • Warm outreach sequences for past leads and dormant CRMs.
  • CRM revival campaigns designed to pull 3–5 signed clients out of existing data within 90 days.
  • Landing pages, opt-in infrastructure, and segmentation that connects to the rest of the system.
Produces
A pipeline that fills itself and warms itself. Dead leads come back. New leads arrive pre-educated.
Starts at
$4,000 project  /  $2,500/mo retainer
Plugs into
Authority & Content Engine
Feeds
Conversion & Close System
Inside this bundle
  • Offer structure and pricing refinement — what you sell, how you price it, how the tiers are stacked.
  • Pre-call authority assets — what a prospect reads, watches, or reviews before the meeting starts.
  • Pitch deck upgrades, rebuilt to open stronger and close earlier.
  • Proposal templates with proof, pricing rationale, and risk reversal built in.
  • Sales talking points and objection map — the responses that shorten the call and raise the close rate.
  • Follow-up sequences for warm but unsigned deals.
Produces
Sales calls where the prospect is pre-sold before you speak. Proposals that close faster.
Starts at
$4,000
Plugs into
Positioning & Proof Foundation, Demand & Nurture System
Full trust-engine build   ·   all four bundles, sequenced
Starts at$25,000
Talk about the full build →
Step 04   ·   How it compounds

Why this sequence beats
stacking tactics.

Most marketing spend leaks because the phases aren't connected. Content runs without positioning behind it. Lead magnets collect emails that never convert because the nurture sequence doesn't exist. Pipelines fill but close rates stall because the proof stack is thin.

When the phases are built in sequence and connected as a system, each one makes the next cheaper and more effective. Positioning makes content sharper. Content makes pipeline easier to fill. Pipeline feeds conversion. And every closed engagement becomes proof that strengthens positioning — which is what compounds, and what most firms never build.

01 · Positioning & Proof The credibility layer 02 · Authority & Content The visibility layer 03 · Demand & Nurture The pipeline layer 04 · Conversion & Close The close layer THE TRUST ENGINE Each phase feeds the next.
Where you go from here

Two ways forward.

Depending on where you are and how much work you want to do yourself. Both are useful on their own.

Option 01   ·   Fix it yourself

Take Your Quiz.

The Authority Gap Scorecard maps where your trust infrastructure is weakest across four axes. Twelve minutes. Same diagnostic we run in the first hour of any engagement. Free.

Take Your Quiz →
Option 02   ·   Go deeper together

Book Your Growth Diagnostic Workshop.

90 minutes. We map your current state, name the two or three moves that would compound the fastest, and leave you with a written actionable report you can act on — with or without us. $750, credited against any subsequent engagement with Graewolves.

Book Your Workshop →

We run a firm that gets paid to do this work, so we have an obvious interest in Option 02. The scorecard is still useful on its own. Use whichever fits where you are.